Pie-O-Neer Bakery Pecan Pie a la Mode.

Pie Town Festival – Pie Town, NM

Pie Town is a tiny little community located about 20 miles west of Datil, New Mexico. The town was named after a baker in the 1920s that made pies. Pies so good, the town was named after it. So you can bet when I heard this town was holding its annual Pie Festival, I was going to attend. Always held the second Saturday in September, the event is a fundraiser held by the Pie Town Community Council, a volunteer organization that provides a variety of services for the town. The event features crafts for sale, an open air flea market, pie eating and baking contests, horned toad races, the crowning of the Pie Queen, a dance, and most importantly… pie for sale.

Check here for EatingNewMexico’s 6 Tips for a Successful Pie Fest

Early Saturday morning I, along with my seven-year-old nephew and a friend, made the trek to Pie Town. The plan was to ensure that we made it to the event in time to sign my nephew up for the pie eating contest, and to meet up with this blog’s very own zymbologistbob, who had been wanting to go to the festival for 14 some years, and a couple of his pie-friendly friends. The two-and-half-hour drive from Albuquerque to Pie Town was gorgeous. After a stop at the Very Large Array outside of Magdalena, New Mexico, we arrived.

The festival is held in Jackson Park, along Highway 60 and across the street from the Pie-O-Neer bakery. There was plenty of parking available along the road, and the place was packed. Apparently, for such a small town, this festival is quite popular. Because, pie. Throughout the day, we met people from Oregon, Arizona, and California.

Our first stop was to sign my nephew up for the pie eating contest (and myself, but that’s another post). There were about 20 to 30 stands set up around the park with people selling different items. Some were crafters and others were selling tools and used DVDs and such. There were also several food vendors, selling burritos, Navajo fry bread and other treats. But there were only three pie stands among the town. I was a bit surprised, as I expected for a pie festival, there would be more pie stands. That said, the town is incredibly small, and perhaps for the citizens-to-pie ratio, three stands was more than enough. And truth be told, there was more than enough pie available from those vendors.

After touring the stands, we made our way to the Pie-O-Neer bakery. After all, we were here for pie. The place was packed and the line was almost to the door. We each ordered something different (after some indecisiveness with my nephew who couldn’t decide if eating pie would make him too full for the pie eating contest). I had a slice of pecan pie, while my nephew enjoyed blueberry pie. My friend got a slice of the famous green chile apple pie.

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The pecan pie was lovely, it was light, and wasn’t too sugary. The crust was nice and buttery. My nephew said he greatly enjoyed his blueberry pie and was very impressed by the stars on the pie crust. But the green chile apple pie was by far my favorite (I took a bite of my friend’s). It had a hot bite to it, but it the chile flavor wasn’t overwhelming. In case you missed out on the festival this year you can always make your own green chile cheese apple pie with this recipe – previously posted here on EatingNewMexico.

Topped off with pie after our long drive, we went back to the festival grounds. While my nephew played on the swing sets and slides, we waited for the crowning of the Pie Town Pie Queen. I was curious if there were campaigns run ahead of time for the crown, or it if was based off of the best baked pie. Unfortunately, those questions were never answered, as I missed the big crowning. All of the events were announced by a woman with a bullhorn, and by the time I realized it, the crowning was over. Zymbologistbob was upset he didn’t take the title, but I reassured him there is always next year.

While we waited for the pie eating contest, zymbologistbob and his friends enjoyed pie from the Pie Town Café stand. Zymbologistbob had a slice of tart cherry, and his friends each had a blackberry and blueberry. It was the Pie Town Pie Festival after all, so after a bit more wandering they found themselves at the pie stand for the Pie Town Cafe and each shared a mini pecan and strawberry rhubarb pie. It was decided that the strawberry rhubarb was some of the best z-bob ever had.

Pie Town - Sharing the Pie
Pie Town – Sharing the Pie

Next up was the PIE EATING CONTEST, which gets its own page here: Pie Town Pie Eating Contest

After the contest (and subsequent clean up as there was whipped cream and pie remnants everywhere) it was time to enjoy the horned toad races.

As I have never experienced such a race, I had questions. Could you bet on the toads before the race? Were there little lizard stalls so you could see which one looked like a winner? Was there illegal drugging of horned toads going on to ensure a victory? Were there grasshopper jockeys? Luckily, these questions were quickly answered. No, no, no, and sadly no.

Everyone gathered on the basketball courts around a chalk circle. Each of the horned toads were marked on their stomachs with number and the owners were marked with the same number on their hands. The owners were asked to sit outside the circle to encourage their horned toads to victory. The toads were all placed into a bucket and then dumped out in the middle of the circle. The first toad to cross the chalk line was the victor.

Pie Town Horned Toad Race -- bucket o toads.
Pie Town Horned Toad Race — bucket o toads.
Pie Town - Make Friends With Your Toad
Make friends with your toad so you can cheer him/her on to victory!
Pie Town - Horny Toad Races
Pie Town Horned Toad Race — what pies and horned toads have to do with one another, I don’t know. But, horny toads!

There looked to be an early victor, Taco, who ran to the edge of the circle, but then seemed to get confused and just ran around the edge. He was upset by a wee little horned toad. The word “race” might give the impression that this is a fast-paced event, but it took the better part of 15 minutes for a horned toad to finally cross the not-too-distant finish line.

After all that excitement, there wasn’t much left to do. The Pie Festival had other activities into the evening, including a dance where the winning pies from the baking contest would be announced. But as I was responsible for a seven-year-old that I had hopped up on sugar, it seemed best to wind up our day at the Pie Festival. We went back to the Pie-o-Neer to purchase pies for the road, but the majority of them were sold out. So we went to the Pie Town Café and purchased several red chile and apple cinnamon mini pies for gifts. I’m told they were delicious (although I was also told they tasted more like Hot Tamale candy than red chile). We then hit the road back to Albuquerque, after a pleasant day filled with pie, horned toads, more pie, and fun.

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